Week 3: What’s Your Type?

ME AND TYPOGRAPHY

In high school, I focused primarily on the manipulation of multiple images and as a result, I didn’t work with typography often. When I did, often to create an advertisement graphic, I used typography against a solid background. I soon realized that incorporating text onto a graphic was even more difficult since there was a graphic background that took away the focus from the text. It’s important for the text to be visible, as the purpose of it is for people to admire the typography and what it stands for. Now that I’ve learned about the different types of typography and the different aspects of it, I can better use that knowledge to my advantage and create more effective visuals for my own work. At the same time, it has become more apparent to be in public whether they be movie posters or signs, and now I question to effectiveness of the typography on these mediums – as a result, I’m learning how to apply these techniques to make my own typography effective.

1. Princess Diaries 2 (2004)

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The typography for this movie poster is effective. It is made apparent that the film is about royalty, just by looking at the typography. The font is Sans Serif, which gives it a traditional and elegant appearance that is appealing to look at. Usually the font is associated with princess stories, and because the target audience is young girls, it can effectively capture their attention.

2. Zombieland (2009)

zombieland-movie-poster

Another movie poster with effective typography is the one for Zombieland. A play on amusement parks, the Serif font represents those that are used for the signs of ride names at theme parks. It even goes as far as to make it appear three-dimensional by adding a shadow, dimensions, and an arc. To remain uniform, the names of the cast is aligned similarly, only that it’s flatter in order to avoid superseding the title of the film. Against the neutral background, the title stands out, no pun intended, with the bright red colouring. In the same way signs at amusement parks are lit up to grab customers’ attention, in this case, it is to grab the viewer’s attention.

3. Surrey Police Dept.

comic-sans-police

In this poster, the typography is not effective. First of all, Comic Sans is a font that is considered to be “unprofessional”. As it is a poster from the police department on sexual assault and rape, two very important topics to be made aware of, Comic Sans is not an appropriate font to convey the message. It makes the topics appear as a lesser issue than it actually is and as a result, people may believe that to be true. If the police department wanted to capture the importance of the topic, they could use a basic Serif font such as Arial or Impact.

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Week 3: What’s Your Type?

Week 2: CRAP! Design Principles – TASK 2

THE ART OF THE FILM TITLE THROUGHOUT CINEMA HISTORY
“THE (TRUE) BIRTH OF THE TITLE SEQUENCE)

It was after the silent film revolution that title cards flourished. During this era, typography and images were paired together to create an overall theme for the film. Saul Bass was an important figure during this era. His designs were simple, using isolated images and typography to contrast against each other to create stand out, iconic film titles. He went on to influence several other artists decades later.

SAUL (and Elaine) BASS designs (1950 – 1990):

“A great draftsman and visual storyteller, Saul Bass ran the gamut of techniques for his title sequences: montage, live action, cut-out paper animation, typography in motion, to name a few. Whatever technique he used, Bass summarized the film as a metaphor that often shone with creativity.” [source]

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AMC’s Mad Men (2007-2015) opening credits:

  • a television series set around the time Saul Bass‘ designs were popular
  • includes similar techniques (contrast, cut-out paper animation, typography)

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Week 2: CRAP! Design Principles – TASK 2

Week 2: CRAP! Design Principles

1. Ocean’s Twelve (2004) – FILM POSTER

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In this image, there is a CONTRAST between the white background and the subjects in black, as well as the red number. It’s useful because it allows for the two important parts of the movie poster, the characters and the name of the film, to stand out. There is also contrast between the text; the cast list and the tagline are set horizontally while the ’12’ (and the characters) are diagonal. This draws the eye to the latter two because they are unconventionally set up.

REPETITION is present in this graphic as well as the characters’ silhouettes are repeated all over the poster. The repetition is used well as they aren’t carbon copies of each other; each character is in a different position and this ensures that viewers don’t lose interest.

The ALIGNMENT of the text is set up so that the stars’ names are evenly spaced at the top while the tagline and release date are on the bottom right corner. It’s effective as people read from left to right and the last thing they would read, after viewing the image, would be the informative text.

2. IKEA  BILLBOARD

Billboards-Images-4

The eye is drawn towards all of the red in this image and that is because of the CONTRAST it has against the neutral colour of the hardwood floor background. The colour pops and therefore, the image pops. Looking even closer, the white contrasts against the red on the image of the dining table, which makes the letter ‘o’ it forms even more prominent.

This image has good use of PROXIMITY. The individual objects are set close enough to each other that they can form the word ‘JOY’. It is effective as it successfully communicates the word that’s being spelled out. If the individual images were set apart too far, then it would be difficult to view them as a single word and rather they’ll be viewed as individual letters, or even just the objects that they are.

Week 2: CRAP! Design Principles

Week 1: Who Are You? Who Will You Be?

I like to think I know myself, but the truth is that I don’t – not entirely, at least. The more I learn, the more I discover who I really am and what I actually like. Coming into this program, I thought the direction I was going into would be television broadcast, but it’s only been 3 days and I’ve discovered new elements of broadcasting that I find interesting. That means I made the right choice when I picked Ryerson; I applied for Media Production at RTA so that I could learn more about the field that I plan on having a career in. I look forward to taking this industry apart and learning about each aspect of it so I can appreciate it more as a whole. I know that RTA is great for this as each required course inspects and analyzes a different part of the media industry, such as this course where the term “digital media” is explored.

Before this class, I saw “digital media” as a broad, umbrella term. I wasn’t sure what it included and what it didn’t, but now I’m starting to see that anything can be seen as digital media in one way or another. People view digital media every day and they might not even realize it. Sometimes, I don’t even notice; I just take what I see for granted – as what the digital media is supposed to represent. An advertisement looks like an advertisement, but while it is an ad, it’s also digital media.

A digital media course is especially important to RTA students because these are the kids that will spend the rest of their lives creating digital media, whether they be in media production, sports media, or new media. A good start would be to understand what it is and how to create it. Personally, as a student in Media Production, I believe learning about digital media will be crucial to my success in the future – It’s a part of the content that I’m supposed to produce.

On the side, I’ve worked on several projects that involve digital media such as creating graphics and advertisements on Photoshop. So I’m no stranger to manipulating graphics, but I’m excited to learn more about how to create the kind of graphics I see on a day to day basis using systems I am familiar with and programs I am not familiar with like After Effects. I think one of the few obstacles I’ll have to face would be dealing with new software. Even though it’s going to be a challenge, I don’t see it as a bad thing; I think it’ll help me expand my ability to produce media.

Hopefully, by the end of this course I can look back at this post and laugh at how little I knew about digital media – or over how much I actually knew about digital media and failed to recognize it.

Week 1: Who Are You? Who Will You Be?