THE ART OF THE FILM TITLE THROUGHOUT CINEMA HISTORY
“THE (TRUE) BIRTH OF THE TITLE SEQUENCE)
It was after the silent film revolution that title cards flourished. During this era, typography and images were paired together to create an overall theme for the film. Saul Bass was an important figure during this era. His designs were simple, using isolated images and typography to contrast against each other to create stand out, iconic film titles. He went on to influence several other artists decades later.
SAUL (and Elaine) BASS designs (1950 – 1990):
“A great draftsman and visual storyteller, Saul Bass ran the gamut of techniques for his title sequences: montage, live action, cut-out paper animation, typography in motion, to name a few. Whatever technique he used, Bass summarized the film as a metaphor that often shone with creativity.” [source]
AMC’s Mad Men (2007-2015) opening credits:
- a television series set around the time Saul Bass‘ designs were popular
- includes similar techniques (contrast, cut-out paper animation, typography)