Week 2: CRAP! Design Principles – TASK 2

THE ART OF THE FILM TITLE THROUGHOUT CINEMA HISTORY
“THE (TRUE) BIRTH OF THE TITLE SEQUENCE)

It was after the silent film revolution that title cards flourished. During this era, typography and images were paired together to create an overall theme for the film. Saul Bass was an important figure during this era. His designs were simple, using isolated images and typography to contrast against each other to create stand out, iconic film titles. He went on to influence several other artists decades later.

SAUL (and Elaine) BASS designs (1950 – 1990):

“A great draftsman and visual storyteller, Saul Bass ran the gamut of techniques for his title sequences: montage, live action, cut-out paper animation, typography in motion, to name a few. Whatever technique he used, Bass summarized the film as a metaphor that often shone with creativity.” [source]

Saul-Bass-poster-frame_16x9

AMC’s Mad Men (2007-2015) opening credits:

  • a television series set around the time Saul Bass‘ designs were popular
  • includes similar techniques (contrast, cut-out paper animation, typography)

maxresdefault

Advertisements
Week 2: CRAP! Design Principles – TASK 2

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s