Week 7: Blogger’s Choice [YOUTUBE or VIMEO]

In light of our most recent CREATIVE PROCESS lecture with guest speaker Corey Vidal, a notable Canadian Youtube personality that profits off of his work on the site, I have decided to dedicate this blog post to the two most popular sites video makers use to share their digital media: YOUTUBE and VIMEO. What I’ve noticed in all of my lectures is that the example videos are usually streamed from Vimeo if they are an independent film, and Youtube if they are from an existing, mainstream film source.

So I did a little research to find out why.

YOUTUBE:

In a nutshell, Youtube is the place to be if views and money matter to you. There is a larger audience, but as a result, it is far more difficult to get noticed amongst the sea of vloggers, make up tutorials, and musicians ranging from amateurs to Maroon 5. If it so happens that there is a large fanbase for your digital content, this may benefit you in a way where you can have a revenue sharing agreement with Youtube and get paid by showcasing advertisements on your videos. If you have multiple videos, which is a benefit of Youtube as well as having lengthy videos, this can be a great way to monetize your craft. A problem with this is that people can become discouraged or frustrated by the number of advertisements they have to go through to watch your work. This also ties in audience participation which comes in the form of comments. Again, Youtube is the most popular viewing site so the comment section is often spammed with spammers, trolls, haters, and appreciators all the like.

  • The 16 second advertisement means somebody is getting paid.
  • Drake is a famous artist.
  • Thirteen million views.
  • The comments are filled with spam and haters with a few handful of positive responses.

VIMEO:

Vimeo’s the place to be if you care about the quality over quantity (people who see your video and the pay). The Vimeo community is small, but tight knit, and while that may mean less views, the views you do get are from people that care about the arts community. They are more likely to provide kind comments and even creative feedback because like you, they are producers of independent digital media. Instead of making money based on views, Vimeo has a tip jar for viewers to donate to the cause. The quality of the videos are similar to present day Youtube, but while Youtube has the option to go from 360p – 1080p, Vimeo has always had the idea of HD content on the site. The only catch with Vimeo is that in order to attain better quality, one must pay for a business account/Vimeo Pro. This subscription allows for higher resolution and for people to use commercial products to promote in their videos as well, but limits video uploading to 500 gb/year and 5gb/video.

  • AMP is a short film Written and Directed by Adam Marisett; starring Matthew MacCaul and Elysia Rotaru.
  • Small budget, but great effects, a captivating story, and high quality upload.
  • 130,000 views, but majority positive feedback with some helpful creative criticism in the comments.

In a sense, Youtube is like a business or an industry while Vimeo is like a independent organization. What works for you and your digital media content all depends on your intention. If you want to make multiple videos, make money, and aren’t swayed by the negativity of the Youtube community, that is where you want to be. If you want to make a select number of quality short films for a community of short film lovers, Vimeo is your home. In the end, it’s simply a preference – not a debate.

SOURCES:

YOUTUBE vs. VIMEO

YOUTUBE or VIMEO

Week 7: Blogger’s Choice [YOUTUBE or VIMEO]

Week 6: Motion Graphics

While there are many great opening sequences that use images to introduce their cast, I find that films are more likely to have an end-credit sequence that uses motion graphics. One of my favorite end credits from a film is from Smokin’ Aces (2004)The rotoscope effect gives the entire sequence a grainy, sketchy, and vintage appearance which is exactly how I would describe the film. While the entire sequence was made only with stills, the editor merged multiples from the same set to make it appear as the image is moving. There were flickering splotches, and the point of view was shaky, which both added to the illusion of movement. It’s an effective piece as it depicts each of the characters of the film ( and there are quite a few ) in a short span of a second or two each, while also capturing their personalities through the limited movement that they can give through animating different stills. It is also effective in an aesthetic way where it looks as rough as the action in the film.

For my motions graphic project, I plan on creating an opening/closing credits sequence for a film or television series. One of my current ideas is to use objects against a solid background to create a simple sequence. Another idea I had, based on Saul Bass and my favorite motion graphic sequences, and that is to use a rotoscope effect. The film Seven Psychopaths  is a top contender because there are so many symbols in the film that I can turn into static images for this motion graphic that it wouldn’t require any difficult animations, while still being detailed enough for viewers to catch a glimpse at what the film is about. I plan on doing this on Photoshop where I’d edit the images with a rotoscope effect, and then in After Effects to animate.

Week 6: Motion Graphics

Week 5: Your Digital Diary and Infographics

TRACKING and SHARING

I think there are multiple parts to the idea of tracking and sharing online. First, there is the marketing aspect. I think it’s clever and borderline unethical for companies to be taking such personal information in order to market products towards people, but coming form a capitalist culture, I wouldn’t expect anything less. Second, I think it is impacting how people behave both positively and negatively. Pro: it allows fans of anything to connect with fans from other parts of the world, and even engage in a live discussion. Con: I think it’s slightly narcissistic, as people are starting to believe that everyone wants to hear what they have to say about what they’re doing (think Twitter updates). Finally, I believe this tracking technology is a big step towards having to change privacy laws. What is privacy? More importantly, what constitutes as an invasion of privacy? Before technology, that used to be peering into another person’s window to gain information about the other, but now, people can do that by drawing statistics about their life through their online uses.

To sum up my 24 Hour Digital Diary assignment, I’ve discovered that I spend a lot of my time on social media, but not contributing to social media, and on Ryerson’s D2L.

INFOGRAPHICS

1. When I looked up “water infographics” on Google, I found that all of them followed the same colour palette: blue and white. This makes sense since the topic of discussion is water, which is traditionally conveyed as blue. This infographic that I found from CNN is one of the better ones. It tells a story from the start of a bigger picture (the world’s water supply), which begins on the left as that is how people read, and ends on the right where it has narrowed down to a relatable standpoint (individual). The data is broad which makes it clear to the viewer and less overwhelming that specific statistics. The image itself is visually appealing as the graphics are all very similar and there are small arrows along the ‘time line’ that direct the viewer to different statistics in order. It’s very easy to follow and effectively ends on a personal note.

infographic.water.barringer

2. This is an infographic I came across last year when I was doing an art manipulation project on black market limb/organ trade. This infographic works because it is simple, organized neatly, and has colors that work with each other. Everything is neatly spaced out and the data is literally pointed out to the viewer. The title is catchy as it is relatable – everyone has a body.

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Week 5: Your Digital Diary and Infographics

Album Cover – Artist Statement

jyang_cdcover

I had a few ideas for both a movie poster and album cover, sketched out and everything, but the deciding factor was the original image of the streetlamp, church, and house I took on a whim while I was walking my dog.

In the same way that I could tell that the director of the pilot episode of Californication was the same director of the pilot episode of 24, just off of the vibes I got from the atmosphere of the shows, I could feel the vibes of the band X Ambassadors from this image I took. It’s the contrast of dark and light that made this band come to mind, as each of their album covers incorporate a dark rim/background with an illuminated subject in the foreground. Often, the color scheme is either a dark blue or orange and since orange and blue are contrasting colors on the color wheel, those are the colors I chose to make stand out in this image. To do so, I adjusted the curves, levels, and vibrance of different aspects of the image. I made the sky more blue than it originally was, and I brightened the orange lights from the house and the street lamp to make the color stand out. Since the pathway was originally taken elsewhere in the day, rather than the evening, I had to lower the curves and levels as well as burn parts to make it blend into the black background. I used the dodge tool to lighten a space where the street lamp would have illuminated the path.

Originally, the entire image was flipped so everything was facing the left, but I wanted to have a more centered piece so I flipped the image entirely and then flipped the streetlamp individually so it would be facing inwards. The challenge here was that the sky was lighter around the center and darker behind the street lamp, so when I flipped the lamp inwards, the darker part of the sky stood out against the lighter sky from the original image. It took me a solid hour of trial and error, but I ended up using the clone stamp tool to take samples of the lighter sky and with the softest brush level, I levelled out the colors of the sky. Even so, it looked a little off, so I adjusted the curves in order to make the sky darker and blend the different tones.

What I learned from this experience is that it doesn’t take a lot of editing and manipulating to create an impactful album cover. It just takes a solid idea and good music playing in the background.

Album Cover – Artist Statement

Week 4: Your Digital Footprint

“What goes on the internet, stays on the internet.”
– Urban Proverb

What I learned in this lecture is that it is important to maintain a positive reputation on social media, as what is on the internet can never be removed, but at the same time, enjoy the use of social media.

Aside from the digital footprint that has been associated with me before I could consciously contribute to it, I have directly created my own digital footprint through use of social media. Like many people, I use social media platforms: Twitter, Facebook, Instagram – the whole nine yards. It isn’t difficult to work your finger muscles and scroll through my entire Twitter page to find the key life events I thought were worthy of posting on the web. from now back until 2011, depicted through 140 lettered posts. That can be both a blessing and a curse, depending on what you post. Social media networks can keep track of memories you would not have any reminders of otherwise. At the same time, what may seem to be harmless can be what prevents you from getting your dream job. As I rarely use these social media outlets for their conventional uses (communicating) and instead use them as portals into other people’s lives, I don’t really worry about who sees what I post. When I do, I take care in ensuring that my posts are politically correct and that has more to do with my own ethics rather than what people will interpret my posts as.

I believe the best way to go about creating an online identity is to create it as similar to your real life identity as possible. This way, it is authentic and portrays the person behind the screen. Otherwise, it would be a false persona and with lies in general, the story can get twisted and that will only lead to a mess. Taking celebrities for example, what they say will often be criticized by professionals and fans alike, so it is important for them to watch what they say. This may often hinder their ability to speak their mind, but it is a part of their job to maintain a good public image. On a smaller scale, I think ordinary people on social media should keep in mind of the consequences of sharing on social media, regardless of whether they have a large following or not.

Week 4: Your Digital Footprint