Week 10: Farewell but not Goodbye

Since the beginning of this semester, I’ve learned a lot like how to work After Effects, which to quote myself from my first blog post: “I am not familiar with like After Effects”, so I would consider it a huge success that I learned how to set up keyframes. I can say that I did learn a little bit more about who I am, which was the topic of the first blog post. I’ve discovered what falls under digital media from the lectures and how interested I am in playing around with editing softwares used in the labs. I found out that the style that I enjoy and am good at manipulating is simple, minimalistic designs. Thank you, Saul Bass.

Aside from picking up on skills from the “hands on” aspects of this course, I’ve figured out that digital media is everywhere. I will never look at an advertisement the same way. Now, whenever I see an ad on the subway or an infographic or a cool sequence on television, the first thing that I do is deconstruct it in my head and imagine how one would have gone about creating the work. Instead of looking at it from its intended marketing aspect, I look at it from a design and digital media aspect … and all I see is CRAP.

Definitely,  one of the most important things I’ve learned from this course is how to create images pleasing to the eye, but what is the most important discovery I’ve made?

I procrastinate way too much on these blog posts.

And I was going to post this a day early to show how much I’ve changed from day one – I had it drafted and everything – but I guess somethings will stay the same.

Week 10: Farewell but not Goodbye

Week 9: After Effects

Artist Statement

jenniferyang_prototype1 jenniferyang_prototype2 jenniferyang_prototype3

The book I chose for my motion graphic is called “A Long Way Down” and it’s by Nick Hornby. Essentially, it is about four people that go up to the top of a building with the intention of jumping but after a squabble between all four of them, they decide to push it back until Valentines Day. In the mean time, the tv personality of the group is recognized and he is once again in the news. Instead of letting it pass, the group decides to make some cash off of it and book interviews, etc. After some ups and downs, they become good friends and the story ends with them pushing the date even further. So for my motion graphic, I plan on focusing on the premises of the story and the characters. To do this, I hope to create a small animation on After Effects with minimalistic images that begins with a long shot of the buildings, and then zooms in on the characters. It’ll pan over them and then go off the side of the building where the title will drop down.

Motion graphics that has inspired me were anything Saul Bass designed and anything people inspired by Saul Bass designed. This is in part because I decided to create a 2D animation instead of something that required photographs. I drew inspiration by focusing on the way Saul Bass used flat images on textured, but solid, backgrounds with a lot of black and white emphasis. As a final touch, I incorporated a font called “Hitchcock”, as it was the font used in one of his films that Bass designed the title card for, to use for the title of my book.

Week 9: After Effects

Week 8: Storytelling and Transmedia


A simple story I’ve encountered is based on a man silently dancing on the street. He was on the podium of a building with earbuds in and dancing as though he were on a stage. It didn’t make sense to anyone but him because they could not hear the music, but he seemed to be having a great time. This is the story of somebody that doesn’t care what people think, who loves to dance. As a transmedia project, this could be something that promotes the ideas of silent discos. A silent disco operates the same way the dancing man does, only with more participation from the public. If the dancing man went viral, he could use his fame to create silent disco parties all over the world by creating an network of silent dancers. They could create hotspots in every city and organize meetups or events where there would be a popup silent disco. In the end, it would become a transmedia project that began with one man on the street and ended up with an international following online. It would become a new story.


I find transmedia very interesting because the new product is amazing on its own while at the same time, it’s a chance for those interested in the original to continue their experience. I think it’s an amazing idea for fans of a culture as it incorporates different ideas form different people to create one large experience. As a marketing technique it is an effective money maker or publicity stunt. A transmedia project I recall being interested in is a campaign for the videogame Watchdogs. In short, Watchdogs is a game that revolves around a character who is a vigilante hacker. Not only did it create the opportunity for spin-off games to enrich the story that was left behind when the original ended, but it went on to live through mobile apps. As a promotion before the game was released, there was an iPhone app that simulated hacking by having users check in at certain locations in their area in a way that is similar to geocashing. While it is a promotional tie in to the game, the app is meant to be accessed by people that haven’t played it (as it wasn’t released yet), so that they can experience the app separately from the game it is based on. The people who played the game can play it without testing the app, or they can enrich their overall experience by playing with both. In this way, it’s a transmedia project, and an effective one. The game was a hit and broke a Ubisoft record of having the most sales on the first day.

Week 8: Storytelling and Transmedia