Motion Graphic : Artist Statement

In order to turn my three prototypes into a full animation, I had to animate on After Effects. It was a painstaking process that involved the use of many diamond shaped key frames, but the result wasn’t half bad.

I started by creating the introduction scene. I wanted the buildings to come up first to identify the setting. To do that, I made a hinge effect paired with the sound effect of a page turning to create the buildings flipping into the frame. By adjusting the anchor point and changing the X and Y axis on the 3D option, I simulated the buildings flipping. I added a camera in order to simulate a zoom in and in the split second the scene changes, I alter the opacity of the floor image in the second prototype still and the original top of the building because the first image became pixelated after being zoomed in on. This was the most challenging part of the process because it was difficult to coordinate the camera zooming in and the overlay of the new, sharper layer. I essentially blended two images together to create the illusion that I zoomed in on the top part of the building

Next, I animated the stick figures by first grouping them and having them “walk” up to the top of the building. Then I went to each individual character to add quirks suck as movement to their respective physical traits. I created the illusion of a pan by moving the characters from one side of the building to the other, while also moving the floor as they did. Once it reached the end, I wanted it to look like the camera was falling so I made the text waver as though it were being carried by the air. To make it clearer, I added clouds moving quickly up the screen as though the words were falling past them.

Incorporating sound was the finishing touch to create an atmosphere for my animation. I added a quirky pop soundtrack to capture the comedic aspect of the film/novel. I didn’t want to overdo the sound effects so I only added swooshes for when the buildings flipped in to create an impact, footsteps for the characters to acknowledge their presence, a shattering heart to accommodate the visual, and the whoosh of the air going past the text to emphasize falling a long way down.

Overall, while it took a lot of trial and error, and time, I am proud of my motion graphic. I think it captured the Saul Bass/infographic look I was originally going for. I learned a lot from After Effects from this process and I believe it’ll help me in the long run.

Motion Graphic : Artist Statement

Week 10: Farewell but not Goodbye

Since the beginning of this semester, I’ve learned a lot like how to work After Effects, which to quote myself from my first blog post: “I am not familiar with like After Effects”, so I would consider it a huge success that I learned how to set up keyframes. I can say that I did learn a little bit more about who I am, which was the topic of the first blog post. I’ve discovered what falls under digital media from the lectures and how interested I am in playing around with editing softwares used in the labs. I found out that the style that I enjoy and am good at manipulating is simple, minimalistic designs. Thank you, Saul Bass.

Aside from picking up on skills from the “hands on” aspects of this course, I’ve figured out that digital media is everywhere. I will never look at an advertisement the same way. Now, whenever I see an ad on the subway or an infographic or a cool sequence on television, the first thing that I do is deconstruct it in my head and imagine how one would have gone about creating the work. Instead of looking at it from its intended marketing aspect, I look at it from a design and digital media aspect … and all I see is CRAP.

Definitely,  one of the most important things I’ve learned from this course is how to create images pleasing to the eye, but what is the most important discovery I’ve made?

I procrastinate way too much on these blog posts.

And I was going to post this a day early to show how much I’ve changed from day one – I had it drafted and everything – but I guess somethings will stay the same.

Week 10: Farewell but not Goodbye

Week 9: After Effects

Artist Statement

jenniferyang_prototype1 jenniferyang_prototype2 jenniferyang_prototype3

The book I chose for my motion graphic is called “A Long Way Down” and it’s by Nick Hornby. Essentially, it is about four people that go up to the top of a building with the intention of jumping but after a squabble between all four of them, they decide to push it back until Valentines Day. In the mean time, the tv personality of the group is recognized and he is once again in the news. Instead of letting it pass, the group decides to make some cash off of it and book interviews, etc. After some ups and downs, they become good friends and the story ends with them pushing the date even further. So for my motion graphic, I plan on focusing on the premises of the story and the characters. To do this, I hope to create a small animation on After Effects with minimalistic images that begins with a long shot of the buildings, and then zooms in on the characters. It’ll pan over them and then go off the side of the building where the title will drop down.

Motion graphics that has inspired me were anything Saul Bass designed and anything people inspired by Saul Bass designed. This is in part because I decided to create a 2D animation instead of something that required photographs. I drew inspiration by focusing on the way Saul Bass used flat images on textured, but solid, backgrounds with a lot of black and white emphasis. As a final touch, I incorporated a font called “Hitchcock”, as it was the font used in one of his films that Bass designed the title card for, to use for the title of my book.

Week 9: After Effects

Week 8: Storytelling and Transmedia


A simple story I’ve encountered is based on a man silently dancing on the street. He was on the podium of a building with earbuds in and dancing as though he were on a stage. It didn’t make sense to anyone but him because they could not hear the music, but he seemed to be having a great time. This is the story of somebody that doesn’t care what people think, who loves to dance. As a transmedia project, this could be something that promotes the ideas of silent discos. A silent disco operates the same way the dancing man does, only with more participation from the public. If the dancing man went viral, he could use his fame to create silent disco parties all over the world by creating an network of silent dancers. They could create hotspots in every city and organize meetups or events where there would be a popup silent disco. In the end, it would become a transmedia project that began with one man on the street and ended up with an international following online. It would become a new story.


I find transmedia very interesting because the new product is amazing on its own while at the same time, it’s a chance for those interested in the original to continue their experience. I think it’s an amazing idea for fans of a culture as it incorporates different ideas form different people to create one large experience. As a marketing technique it is an effective money maker or publicity stunt. A transmedia project I recall being interested in is a campaign for the videogame Watchdogs. In short, Watchdogs is a game that revolves around a character who is a vigilante hacker. Not only did it create the opportunity for spin-off games to enrich the story that was left behind when the original ended, but it went on to live through mobile apps. As a promotion before the game was released, there was an iPhone app that simulated hacking by having users check in at certain locations in their area in a way that is similar to geocashing. While it is a promotional tie in to the game, the app is meant to be accessed by people that haven’t played it (as it wasn’t released yet), so that they can experience the app separately from the game it is based on. The people who played the game can play it without testing the app, or they can enrich their overall experience by playing with both. In this way, it’s a transmedia project, and an effective one. The game was a hit and broke a Ubisoft record of having the most sales on the first day.

Week 8: Storytelling and Transmedia

Week 7: Blogger’s Choice [YOUTUBE or VIMEO]

In light of our most recent CREATIVE PROCESS lecture with guest speaker Corey Vidal, a notable Canadian Youtube personality that profits off of his work on the site, I have decided to dedicate this blog post to the two most popular sites video makers use to share their digital media: YOUTUBE and VIMEO. What I’ve noticed in all of my lectures is that the example videos are usually streamed from Vimeo if they are an independent film, and Youtube if they are from an existing, mainstream film source.

So I did a little research to find out why.


In a nutshell, Youtube is the place to be if views and money matter to you. There is a larger audience, but as a result, it is far more difficult to get noticed amongst the sea of vloggers, make up tutorials, and musicians ranging from amateurs to Maroon 5. If it so happens that there is a large fanbase for your digital content, this may benefit you in a way where you can have a revenue sharing agreement with Youtube and get paid by showcasing advertisements on your videos. If you have multiple videos, which is a benefit of Youtube as well as having lengthy videos, this can be a great way to monetize your craft. A problem with this is that people can become discouraged or frustrated by the number of advertisements they have to go through to watch your work. This also ties in audience participation which comes in the form of comments. Again, Youtube is the most popular viewing site so the comment section is often spammed with spammers, trolls, haters, and appreciators all the like.

  • The 16 second advertisement means somebody is getting paid.
  • Drake is a famous artist.
  • Thirteen million views.
  • The comments are filled with spam and haters with a few handful of positive responses.


Vimeo’s the place to be if you care about the quality over quantity (people who see your video and the pay). The Vimeo community is small, but tight knit, and while that may mean less views, the views you do get are from people that care about the arts community. They are more likely to provide kind comments and even creative feedback because like you, they are producers of independent digital media. Instead of making money based on views, Vimeo has a tip jar for viewers to donate to the cause. The quality of the videos are similar to present day Youtube, but while Youtube has the option to go from 360p – 1080p, Vimeo has always had the idea of HD content on the site. The only catch with Vimeo is that in order to attain better quality, one must pay for a business account/Vimeo Pro. This subscription allows for higher resolution and for people to use commercial products to promote in their videos as well, but limits video uploading to 500 gb/year and 5gb/video.

  • AMP is a short film Written and Directed by Adam Marisett; starring Matthew MacCaul and Elysia Rotaru.
  • Small budget, but great effects, a captivating story, and high quality upload.
  • 130,000 views, but majority positive feedback with some helpful creative criticism in the comments.

In a sense, Youtube is like a business or an industry while Vimeo is like a independent organization. What works for you and your digital media content all depends on your intention. If you want to make multiple videos, make money, and aren’t swayed by the negativity of the Youtube community, that is where you want to be. If you want to make a select number of quality short films for a community of short film lovers, Vimeo is your home. In the end, it’s simply a preference – not a debate.




Week 7: Blogger’s Choice [YOUTUBE or VIMEO]

Week 6: Motion Graphics

While there are many great opening sequences that use images to introduce their cast, I find that films are more likely to have an end-credit sequence that uses motion graphics. One of my favorite end credits from a film is from Smokin’ Aces (2004)The rotoscope effect gives the entire sequence a grainy, sketchy, and vintage appearance which is exactly how I would describe the film. While the entire sequence was made only with stills, the editor merged multiples from the same set to make it appear as the image is moving. There were flickering splotches, and the point of view was shaky, which both added to the illusion of movement. It’s an effective piece as it depicts each of the characters of the film ( and there are quite a few ) in a short span of a second or two each, while also capturing their personalities through the limited movement that they can give through animating different stills. It is also effective in an aesthetic way where it looks as rough as the action in the film.

For my motions graphic project, I plan on creating an opening/closing credits sequence for a film or television series. One of my current ideas is to use objects against a solid background to create a simple sequence. Another idea I had, based on Saul Bass and my favorite motion graphic sequences, and that is to use a rotoscope effect. The film Seven Psychopaths  is a top contender because there are so many symbols in the film that I can turn into static images for this motion graphic that it wouldn’t require any difficult animations, while still being detailed enough for viewers to catch a glimpse at what the film is about. I plan on doing this on Photoshop where I’d edit the images with a rotoscope effect, and then in After Effects to animate.

Week 6: Motion Graphics

Week 5: Your Digital Diary and Infographics


I think there are multiple parts to the idea of tracking and sharing online. First, there is the marketing aspect. I think it’s clever and borderline unethical for companies to be taking such personal information in order to market products towards people, but coming form a capitalist culture, I wouldn’t expect anything less. Second, I think it is impacting how people behave both positively and negatively. Pro: it allows fans of anything to connect with fans from other parts of the world, and even engage in a live discussion. Con: I think it’s slightly narcissistic, as people are starting to believe that everyone wants to hear what they have to say about what they’re doing (think Twitter updates). Finally, I believe this tracking technology is a big step towards having to change privacy laws. What is privacy? More importantly, what constitutes as an invasion of privacy? Before technology, that used to be peering into another person’s window to gain information about the other, but now, people can do that by drawing statistics about their life through their online uses.

To sum up my 24 Hour Digital Diary assignment, I’ve discovered that I spend a lot of my time on social media, but not contributing to social media, and on Ryerson’s D2L.


1. When I looked up “water infographics” on Google, I found that all of them followed the same colour palette: blue and white. This makes sense since the topic of discussion is water, which is traditionally conveyed as blue. This infographic that I found from CNN is one of the better ones. It tells a story from the start of a bigger picture (the world’s water supply), which begins on the left as that is how people read, and ends on the right where it has narrowed down to a relatable standpoint (individual). The data is broad which makes it clear to the viewer and less overwhelming that specific statistics. The image itself is visually appealing as the graphics are all very similar and there are small arrows along the ‘time line’ that direct the viewer to different statistics in order. It’s very easy to follow and effectively ends on a personal note.


2. This is an infographic I came across last year when I was doing an art manipulation project on black market limb/organ trade. This infographic works because it is simple, organized neatly, and has colors that work with each other. Everything is neatly spaced out and the data is literally pointed out to the viewer. The title is catchy as it is relatable – everyone has a body.


Week 5: Your Digital Diary and Infographics