Album Cover – Artist Statement


I had a few ideas for both a movie poster and album cover, sketched out and everything, but the deciding factor was the original image of the streetlamp, church, and house I took on a whim while I was walking my dog.

In the same way that I could tell that the director of the pilot episode of Californication was the same director of the pilot episode of 24, just off of the vibes I got from the atmosphere of the shows, I could feel the vibes of the band X Ambassadors from this image I took. It’s the contrast of dark and light that made this band come to mind, as each of their album covers incorporate a dark rim/background with an illuminated subject in the foreground. Often, the color scheme is either a dark blue or orange and since orange and blue are contrasting colors on the color wheel, those are the colors I chose to make stand out in this image. To do so, I adjusted the curves, levels, and vibrance of different aspects of the image. I made the sky more blue than it originally was, and I brightened the orange lights from the house and the street lamp to make the color stand out. Since the pathway was originally taken elsewhere in the day, rather than the evening, I had to lower the curves and levels as well as burn parts to make it blend into the black background. I used the dodge tool to lighten a space where the street lamp would have illuminated the path.

Originally, the entire image was flipped so everything was facing the left, but I wanted to have a more centered piece so I flipped the image entirely and then flipped the streetlamp individually so it would be facing inwards. The challenge here was that the sky was lighter around the center and darker behind the street lamp, so when I flipped the lamp inwards, the darker part of the sky stood out against the lighter sky from the original image. It took me a solid hour of trial and error, but I ended up using the clone stamp tool to take samples of the lighter sky and with the softest brush level, I levelled out the colors of the sky. Even so, it looked a little off, so I adjusted the curves in order to make the sky darker and blend the different tones.

What I learned from this experience is that it doesn’t take a lot of editing and manipulating to create an impactful album cover. It just takes a solid idea and good music playing in the background.

Album Cover – Artist Statement

Week 4: Your Digital Footprint

“What goes on the internet, stays on the internet.”
– Urban Proverb

What I learned in this lecture is that it is important to maintain a positive reputation on social media, as what is on the internet can never be removed, but at the same time, enjoy the use of social media.

Aside from the digital footprint that has been associated with me before I could consciously contribute to it, I have directly created my own digital footprint through use of social media. Like many people, I use social media platforms: Twitter, Facebook, Instagram – the whole nine yards. It isn’t difficult to work your finger muscles and scroll through my entire Twitter page to find the key life events I thought were worthy of posting on the web. from now back until 2011, depicted through 140 lettered posts. That can be both a blessing and a curse, depending on what you post. Social media networks can keep track of memories you would not have any reminders of otherwise. At the same time, what may seem to be harmless can be what prevents you from getting your dream job. As I rarely use these social media outlets for their conventional uses (communicating) and instead use them as portals into other people’s lives, I don’t really worry about who sees what I post. When I do, I take care in ensuring that my posts are politically correct and that has more to do with my own ethics rather than what people will interpret my posts as.

I believe the best way to go about creating an online identity is to create it as similar to your real life identity as possible. This way, it is authentic and portrays the person behind the screen. Otherwise, it would be a false persona and with lies in general, the story can get twisted and that will only lead to a mess. Taking celebrities for example, what they say will often be criticized by professionals and fans alike, so it is important for them to watch what they say. This may often hinder their ability to speak their mind, but it is a part of their job to maintain a good public image. On a smaller scale, I think ordinary people on social media should keep in mind of the consequences of sharing on social media, regardless of whether they have a large following or not.

Week 4: Your Digital Footprint

Week 3: What’s Your Type?


In high school, I focused primarily on the manipulation of multiple images and as a result, I didn’t work with typography often. When I did, often to create an advertisement graphic, I used typography against a solid background. I soon realized that incorporating text onto a graphic was even more difficult since there was a graphic background that took away the focus from the text. It’s important for the text to be visible, as the purpose of it is for people to admire the typography and what it stands for. Now that I’ve learned about the different types of typography and the different aspects of it, I can better use that knowledge to my advantage and create more effective visuals for my own work. At the same time, it has become more apparent to be in public whether they be movie posters or signs, and now I question to effectiveness of the typography on these mediums – as a result, I’m learning how to apply these techniques to make my own typography effective.

1. Princess Diaries 2 (2004)


The typography for this movie poster is effective. It is made apparent that the film is about royalty, just by looking at the typography. The font is Sans Serif, which gives it a traditional and elegant appearance that is appealing to look at. Usually the font is associated with princess stories, and because the target audience is young girls, it can effectively capture their attention.

2. Zombieland (2009)


Another movie poster with effective typography is the one for Zombieland. A play on amusement parks, the Serif font represents those that are used for the signs of ride names at theme parks. It even goes as far as to make it appear three-dimensional by adding a shadow, dimensions, and an arc. To remain uniform, the names of the cast is aligned similarly, only that it’s flatter in order to avoid superseding the title of the film. Against the neutral background, the title stands out, no pun intended, with the bright red colouring. In the same way signs at amusement parks are lit up to grab customers’ attention, in this case, it is to grab the viewer’s attention.

3. Surrey Police Dept.


In this poster, the typography is not effective. First of all, Comic Sans is a font that is considered to be “unprofessional”. As it is a poster from the police department on sexual assault and rape, two very important topics to be made aware of, Comic Sans is not an appropriate font to convey the message. It makes the topics appear as a lesser issue than it actually is and as a result, people may believe that to be true. If the police department wanted to capture the importance of the topic, they could use a basic Serif font such as Arial or Impact.

Week 3: What’s Your Type?

Week 2: CRAP! Design Principles – TASK 2


It was after the silent film revolution that title cards flourished. During this era, typography and images were paired together to create an overall theme for the film. Saul Bass was an important figure during this era. His designs were simple, using isolated images and typography to contrast against each other to create stand out, iconic film titles. He went on to influence several other artists decades later.

SAUL (and Elaine) BASS designs (1950 – 1990):

“A great draftsman and visual storyteller, Saul Bass ran the gamut of techniques for his title sequences: montage, live action, cut-out paper animation, typography in motion, to name a few. Whatever technique he used, Bass summarized the film as a metaphor that often shone with creativity.” [source]


AMC’s Mad Men (2007-2015) opening credits:

  • a television series set around the time Saul Bass‘ designs were popular
  • includes similar techniques (contrast, cut-out paper animation, typography)


Week 2: CRAP! Design Principles – TASK 2

Week 2: CRAP! Design Principles

1. Ocean’s Twelve (2004) – FILM POSTER


In this image, there is a CONTRAST between the white background and the subjects in black, as well as the red number. It’s useful because it allows for the two important parts of the movie poster, the characters and the name of the film, to stand out. There is also contrast between the text; the cast list and the tagline are set horizontally while the ’12’ (and the characters) are diagonal. This draws the eye to the latter two because they are unconventionally set up.

REPETITION is present in this graphic as well as the characters’ silhouettes are repeated all over the poster. The repetition is used well as they aren’t carbon copies of each other; each character is in a different position and this ensures that viewers don’t lose interest.

The ALIGNMENT of the text is set up so that the stars’ names are evenly spaced at the top while the tagline and release date are on the bottom right corner. It’s effective as people read from left to right and the last thing they would read, after viewing the image, would be the informative text.



The eye is drawn towards all of the red in this image and that is because of the CONTRAST it has against the neutral colour of the hardwood floor background. The colour pops and therefore, the image pops. Looking even closer, the white contrasts against the red on the image of the dining table, which makes the letter ‘o’ it forms even more prominent.

This image has good use of PROXIMITY. The individual objects are set close enough to each other that they can form the word ‘JOY’. It is effective as it successfully communicates the word that’s being spelled out. If the individual images were set apart too far, then it would be difficult to view them as a single word and rather they’ll be viewed as individual letters, or even just the objects that they are.

Week 2: CRAP! Design Principles

Week 1: Who Are You? Who Will You Be?

I like to think I know myself, but the truth is that I don’t – not entirely, at least. The more I learn, the more I discover who I really am and what I actually like. Coming into this program, I thought the direction I was going into would be television broadcast, but it’s only been 3 days and I’ve discovered new elements of broadcasting that I find interesting. That means I made the right choice when I picked Ryerson; I applied for Media Production at RTA so that I could learn more about the field that I plan on having a career in. I look forward to taking this industry apart and learning about each aspect of it so I can appreciate it more as a whole. I know that RTA is great for this as each required course inspects and analyzes a different part of the media industry, such as this course where the term “digital media” is explored.

Before this class, I saw “digital media” as a broad, umbrella term. I wasn’t sure what it included and what it didn’t, but now I’m starting to see that anything can be seen as digital media in one way or another. People view digital media every day and they might not even realize it. Sometimes, I don’t even notice; I just take what I see for granted – as what the digital media is supposed to represent. An advertisement looks like an advertisement, but while it is an ad, it’s also digital media.

A digital media course is especially important to RTA students because these are the kids that will spend the rest of their lives creating digital media, whether they be in media production, sports media, or new media. A good start would be to understand what it is and how to create it. Personally, as a student in Media Production, I believe learning about digital media will be crucial to my success in the future – It’s a part of the content that I’m supposed to produce.

On the side, I’ve worked on several projects that involve digital media such as creating graphics and advertisements on Photoshop. So I’m no stranger to manipulating graphics, but I’m excited to learn more about how to create the kind of graphics I see on a day to day basis using systems I am familiar with and programs I am not familiar with like After Effects. I think one of the few obstacles I’ll have to face would be dealing with new software. Even though it’s going to be a challenge, I don’t see it as a bad thing; I think it’ll help me expand my ability to produce media.

Hopefully, by the end of this course I can look back at this post and laugh at how little I knew about digital media – or over how much I actually knew about digital media and failed to recognize it.

Week 1: Who Are You? Who Will You Be?